Case Study: Overhauling Origin Craft Cold Brew Bottles
The Challenge: Origin Coffee was struggling with generic glass bottles that failed to convey their small-batch, premium organic values, causing them to get overlooked on crowded beverage shelves.
+140%
Increase in regional supermarket pickup orders within the initial three months.
Zero
Plastic utilization—shifting to completely recycled paper labels and glass alternatives.
12 Weeks
Total time frame from research discovery to final manufacturing rollout.
The Design Strategy: We swapped out the flimsy clear stickers for tactile, raw kraft paper labels featuring clean, oversized typography. Each distinct brew batch was given a unique hand-stamped verification number, creating a sense of premium exclusivity that naturally justified its higher retail price point.
